The fastest way to get more leads

Everybody has problems. And everybody is looking for solutions to their problems.

You may have the best solution to somebody’s problem, but if they don’t know about you or your product, you’re not going to make any sales.

You need to get in front of as many people as possible with your offer and let them know how it can help them solve their problems.

Defining your core offer is the first step to doing just that.

The main offer that people will purchase from you. Just ask yourself before you prepare the offer:

What is the offer?
What value will it bring to people?
What solution or opportunity does it provide for somebody’s problem?

So, spend some time defining your offer and growing your business using this primary step.

The only conversion strategy you need

A tripwire is a low-priced offer that exists to convert initial leads into ‘buyers’. Create an irresistible offer to convert and qualify buyers.

This tripwire strategy builds the customer’s connection to your brand. You build trust and value with them and advance them into a ‘buying state’, increasing their chances of purchasing your core offer.

Your tripwire can be an eBook, physical product, software, report etc.

Get more clients using this idea

A lead magnet is used to capture those visitors into your funnel by solving a specific problem for your specific customer for free, in exchange for their contact details… at a minimum… their email address!

It’s one of the most important components of your growth campaign because it gets people into your sales funnel, where you then convert them into buyers.

Examples include free software trials, free samples, free downloads, checklists, coupons, free shipping, quiz or assessments, tests, swipe files, cheatsheets, eBooks, reports etc.

Get more leads using this tool

This is where your customers will first land on your site to grab your lead magnet and give you their email address. You don’t need fancy or complex websites to do this. You can have something up and running in minutes using templates from Clickfunnels, Leadpages, or Unbounce OR get it with the Leadbox.

Don’t just say Thank You

After people opt-in to your lead magnet from your landing page, you’ll create a thank you page which ALSO acts as the Tripwire offer page. So after they give you their email address, you thank them and welcome them into your world… and tell them to invest in the tripwire.

There is more about Thank You page on this Leadbox page.

Check your previous emails if you do not know what the tripwire means.

A tripwire is a really low-priced offer that exists to simply convert initial leads into ‘buyers’. Create an irresistible offer to convert and qualify buyers.

Sell more using Upsell approach

If the customer purchasers your tripwire (check yesterday’s one-minute mailer) at that point, then you send them to the next page where you present them with your core offer.

You thank them for purchasing and then ask them if they would like to ‘Upgrade’ or ‘Add to their cart’ your main offer that holds much more value and offers more solutions and opportunities etc.

Get Set Go for Sales

The last 6 ideas of a one-minute mailer make up your ‘Sales Funnel’. With that set-up, you should create a Facebook/Instagram ad campaign to find your target market that converts. You’ll install your pixels and optimise experiments and results before choosing a campaign with a profitable cost per acquisition that you can scale.

Do not have time and wants “”Done for You”” solution?

Do not waste the traffic

If you have followed up all ideas in the last 7 one minute mailer ideas, you’ll have traffic running to your site and a system to turn that traffic into leads and then into customers. BUT… for those people who give you their email address for the lead magnet but don’t purchase the tripwire, you need to nurture them by engaging them with an email sequence.

You missed Upsell of customers

You’ll have customers who purchase your tripwire but fail to upgrade to your core offer.

These are qualified customers who now need to be targeted with a specific email series automation that will educate and inspire them to upgrade to your core offer later down the
line.

Do not miss to check the previous eight one-minute mailers to make the most fro this idea.

Multiply your profits (Backend offer)

Disclaimer: If you missed any of the mailers from the last 9 ideas, this might not make sense. So – why not read all emails or check them all at once so this idea makes more sense to you?

This is where you really increase your revenues and profits by getting more money out of your existing customers. You’ve already secured a transaction, now you want to find a relevant and convenient upsell to increase the value of each customer. McDonald’s upsells you into a ‘Meal’ deal if you buy a burger… Software companies, publications, and even service professionals will upsell you into a subscription or block bookings after one initial service, etc. What can you add as a profit maximiser or ‘continuity program’ as Russell Brunson terms it?