Well, if that sounds unfamiliar, search engine optimization, or SEO, is the basic tool that brings visibility to your website. If your website is not getting that desired visibility, despite your best efforts and resources, then either your SEO is non-functional or non-existent.

So, an SEO expert or a digital marketing agency which specialises in SEO, can help your website get the desired visibility through the right combination of key words, error-free sites and meta tags, among others.

So, how will SEO help your website get the right visibility?

Well, engines, such as google, crawl across websites on the web to gather and categorise data. When they find data on a website matching a user’s input query, they direct the user to that website. But remember, this will work only if the website is SEO-enabled.

The other important issues with SEO are quality links and the right keywords.

Links can help a website achieve high organic rankings – the greater the number of recommendations (back links) a website has, the higher will be its ranking. Keywords, on the other hand, are the specific words people type on a search engine, and, based on which the search engine throws up the links of the different websites on its query page.

For instance, ‘best fine-dining restaurants in Delhi’ would be the keyword a user would type on a search engine to find out about the best eating places in Delhi, and if your restaurant website is SEO-enabled, the link to your restaurant’s website would appear on the search engine’s query page.

So, if you are a business and have a website, make sure it is SEO-enabled. If not, you know whom to get in touch with – Animon Live, of course.