What is the first thought that comes to mind when we talk of e-mail marketing? Simply put, it implies means and ways of promoting a product or service through mass emails.
If you are a businessman, you would surely know about leads and generating them. To those not familiar with the term, lead generation is the craft or the skill set to attract potential customers to your business and convert them into buyers.
One of the first things your friends or associates will tell you when you tell them of your new website is “Congrats! But is your website SEO-enabled?”
You might be having a great business, but how do people get to know what you are manufacturing or selling?
Of course, you could say advertisements across different media is one way to reach out to potential clients. But still, it is the content in your advertisements that will draw your target audience towards your business.
Thanks to the Internet, you can now sell your products or services round-the-clock, even when you are asleep. But this was not possible a few decades back when sales happened through brick-and-mortar stores, which had their own opening and closing hours.
Social Media Marketing
So, you like trekking! Well, have you wondered why every now and then your Facebook or Google pops up an advertisement from a reputed and established trekking equipment manufacturer or a trek organiser.
That’s social media marketing.
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